We need to change our relationship with our data.
As part of the recent ACCC Digital advertising services inquiry, it was found that Google had complete monopoly over the complex and opaque "ad tech" system. Ad tech is the technology used to power Google's surveillance model.
The assumption to date has been that the Australian public will continue to be willing for their data to be harvested and monetised in this way.
New ideas like getting paid for our data, should be embraced.